How Blockchain Can (and Is!) Revolutionizing the Consumer Experience

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How Blockchain Can (and Is!) Revolutionizing the Consumer Experience In our increasingly connected world, it is harder than ever to be sure we know the origins of what we’re buying. But blockchain technology could help shed light on our opaque supply chains.  Lemons from Peru, avocados from Mexico, tomatoes from Spain. The ingredients for your guacamole may be better traveled than you are. The abundance of exotic or out of season foods is trailed by a byzantine web of interdependent supply chains that present many problems.  Lack of details on provenance can make it difficult for consumers to know the origins of their food. A recall can cause direct costs of around $10 million and cause significant damage to a company’s reputation.  Bad supply chain management contributes heavily to the 14% of all food that spoils before it even reaches store shelves. And the COVID-19 pandemic has shown that weaknesses in our global food supply chain and poor industry practices can rise to the le
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